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Telecom

Telecom reach and frequency

Broad awareness campaign with controlled frequency across video, display and native placements.

3.2MRegional reach
2.7Avg frequency
81%On-target delivery

Objective

Build campaign reach across priority regions without overexposing the same users.

Media setup

Cross-format OpenRTB buying, regional delivery rules, frequency caps, publisher-level pacing and daily inventory audits.

Result

The campaign held frequency inside the target corridor while scaling reach across regional supply.

Placements, formats and benchmarks

telecom.reach

Placement examples

  • Video + display
  • Regional pacing
  • Frequency cap

Formats

  • Video pre-roll
  • Display banners
  • Native placements

Benchmarks

  • 3.2M Regional reach
  • 2.7 Avg frequency
  • 81% On-target delivery