Objective
Increase incremental reach and qualified visits during a two-week promotion.
Short video bursts for quick-service retail with frequency control and mobile-first inventory.
1.8MReach
72%Video completion
1.14%CTR
Media setup
15s video, mobile web and in-app placements, city-level targeting, capped frequency and dayparted delivery.
Result
The campaign produced efficient reach with stable completion and a clear uplift in store-intent clicks.
Placements, formats and benchmarks
retail/qsr.videoPlacement examples
- Rewarded video
- Mobile web news
- City delivery
Formats
- 15s video
- Outstream video
- Mobile interstitial
Benchmarks
- 1.8M Reach
- 72% Video completion
- 1.14% CTR