Objective
Deliver high video completion for a beverage brand across web and in-app inventory.
April–May beverage campaign with web and app video, optimized for completion.
2.2MImpressions
90%Video completion
0.63%CTR
Media setup
Video across web, digital web and app lines spanning April and May flights.
Result
2.2M impressions with outstanding 90% VTR; CTR 0.63% reflecting app-heavy mix.
Placements, formats and benchmarks
pepsi.springPlacement examples
- Web
- App
- High completion
Formats
- Web video
- In-app video
- High VTR
Benchmarks
- 2.2M Impressions
- 90% Video completion
- 0.63% CTR