Objective
Drive awareness and engagement for a snack brand with high-volume instream delivery.
Multi-channel instream video across web and app inventory for a spring FMCG push.
3.0MImpressions
58%Video completion
4.94%CTR
Media setup
Instream video split across web, app and app-digital placements from late March to mid-April.
Result
3.0M impressions with 4.94% CTR (147.9K clicks) and 58% VTR across web and app.
Placements, formats and benchmarks
lays.instreamPlacement examples
- Web
- App
- Instream
Formats
- Instream video
- Web + App
- FMCG
Benchmarks
- 3.0M Impressions
- 58% Video completion
- 4.94% CTR