Objective
Drive qualified acquisition traffic while protecting brand safety and excluding low-quality inventory.
Performance-oriented media buying for app installs and qualified product interest.
+38%Qualified clicks
68%Viewability
<1.2%IVT filtered
Media setup
Audience segments, contextual finance placements, Android-heavy delivery, whitelist inventory and post-click quality checks.
Result
The media mix improved qualified click share while keeping invalid traffic below the planned threshold.
Placements, formats and benchmarks
fintech.performancePlacement examples
- Contextual finance
- Android-heavy
- Whitelist supply
Formats
- Display banners
- Native teaser
- App-install traffic
Benchmarks
- +38% Qualified clicks
- 68% Viewability
- <1.2% IVT filtered