Objective
Maximize summer reach and click response for a soft-drink brand across digital and OTT.
Summer beverage flight combining digital video and OTT placements from late June to mid-August.
2.2MImpressions
63%Video completion
6.33%CTR
Media setup
Video lines across digital and OTT inventory covering June, July and August flights.
Result
2.2M impressions with a strong 6.33% CTR (138.6K clicks) and 63% VTR.
Placements, formats and benchmarks
7up.summerPlacement examples
- Digital
- OTT
- Summer flight
Formats
- Digital video
- OTT
- Summer flight
Benchmarks
- 2.2M Impressions
- 63% Video completion
- 6.33% CTR